For Veolia Environnement, this campaign is much more than a mere advertising concept, with two main directions:
- Adopting an approach based on evidence and the presentation of concrete results. A flexible creative style was required to take into account the diversity of the environmental solutions implemented by Veolia Environnement in highly varied cultural and economic contexts.
- Reconciling the principles of an eco-friendly message with heightened standards of excellence in terms of execution. Illustration was thus a natural choice for the creative team, who called on the talents of one of the top names in graphics and design: the duo Ich & Kar. The work involved not only graphics creation, but also design, very strongly inspired by the codes and imaginative world of industrial design.
The campaign is extended with an online advertising scheme that also relies on the creative principle of illustrations, enriched with 3D animation. To take advantage of this medium's functionalities, the idea is to bring to life the transformations of objects described in the print version.
