The new corporate positioning we have adopted emphasizes Veolia Environnement's ability to deliver effective and sustainable solutions that fit local conditions.
A new brand tagline expressed in several languages in Europe and the United States, summarizes our focus in five words:
Creative solutions for our environment.
For Veolia Environnement, this campaign, with its two main directions, is much more than a mere advertising concept. It centers on:
- Adopting an approach based on facts and the presentation of concrete results. A flexible, creative style was required to take into account the diversity of the environmental solutions we've implemented in highly diverse cultural and economic contexts.
- Reconciling the principles of an eco-friendly message with heightened standards of excellence in terms of execution. Illustration was a natural choice for our creative team, which called on the talents of one of the top names in graphics and design: the duo Ich & Kar. The work involved not only graphics creation, but also design, strongly inspired by the codes and imaginative world of industrial design.
We've extended the campaign with an online advertising program that relies on the creative principle of illustrations, enriched with 3D animation.
To take advantage of this medium's functionalities, the material produced brings to life the transformation of objects described in the print version.