For Grameen, it is an opportunity to apply the social business principles established by its founder and 2006 Nobel Peace Prizewinner, Muhammad Yunus, to the supply of drinking water. This involves adapting market economy mechanisms so that they work for the poorest communities, to provide sustainable solutions for these communities rather than exclude them through handouts or temporary subsidies.
According to social business principles, society's goals are to produce collective benefits, not to post profits. In line with the social business precepts of "no loss, no dividend," all profits from the sale of drinking water will be reinvested to expand the project and replicate it in other villages.
The infrastructure was built locally using the skills and expertise transferred by Veolia Water to local residents and the project has created 10 jobs.