64,000 children in 25 countries on five continents participated in "Tales around the World", Veolia Environnement's fourth sustainable development awareness campaign.
Video clip of the campaign
The goal of the campaign was to create awareness among children about the future of our planet and to encourage them to develop good habits that will preserve it. Through a story and a drawing, they express their points of view about the connections that exist between humans and nature.
Through the works displayed at the Musée du quai Branly in Paris, the children discovered the legends, myths, rites and customs of people from the four corners of the world that evoke images of water, land, fire, air and time.
Educational materials provided to every class supported their exploration. Simultaneously, the students researched examples in their own culture and then wrote short stories and designed a mask that evokes the connections between humans and nature.