[ Business case listing ](/en/achievements " Business case listing") ## The challenge --- During winter 2013-2014, the beach in La Baule suffered severe weather conditions that degraded the infrastructure and highlighted the need for upgrading. The Prefecture of Loire-Atlantique then decided to enforce the 2006 beach decree, in particular requiring the installation of removable structures and up-to-standard connections. ### Customer objective The Loire-Atlantique Prefecture launched a call for tenders to improve, optimize and secure the beach. Veolia was chosen as the beach concession holder, a first in France. ## Veolia's solution --- Global leader in optimized resource management, Veolia guarantees compliance with the beach decree, ensures that connections are secure and up-to-standard, cleans the beach and maintains public facilities, and plays an active role in both making the beach more attractive and accelerating the region's economic development. ### Innovations Veolia would like to encourage innovation on the beach and is therefore working with various start-ups to develop new services: **- PayinTech:** cashless payment using a bracelet that can be credited directly from a cell phone or computer. **- Vigicube:** connected lockers to allow vacationers to leave their belongings in complete safety. For 2020, 1 new service has been put in place: **- Tidal bins:** installation of 4 bins, manufactured by the Société Coopérative d'Intérêt Collectif TEO, on La Baule beach, to dispose of waste washed up on the beach. Citizens participate and can report when a bin is full using a QR code or by phone and geolocate the bins to track their treatment. In 2021, 3 new services will be introduced: **- Ticatag:** geolocation using boat beacons. The start-up is also setting up bracelets based on the same system; a pilot version was offered to some families in summer 2020. **- Affluences:** using sensors installed in different locations that detect human presence, an app gives information about how crowded the beach is. **- Otec:** anchor plates, concrete-free and less invasive for fauna and flora, to fix buoys. **5,4 km** long beach **€625,000** in investment dedicated to improving the beach and its infrastructure Previous ![](/sites/g/files/dvc4206/files/styles/carousel/public/image/2021/01/VigiCube%20IMG_7829-CP_0.jpg.webp?itok=Z43SE0PX) ![](/sites/g/files/dvc4206/files/styles/carousel/public/image/2021/01/Bracelet%20Cashless%20saison%202020-carousel.jpg.webp?itok=t6e778n2) ![](/sites/g/files/dvc4206/files/styles/carousel/public/image/2021/01/BAM%201-caroussel.jpg.webp?itok=EJcWnRLh) Next ## ## Benefits for operators and the public --- ### Environmental performance • Veolia's various services help protect the natural environment. ### Economic performance • The beach is attractive once again and helps develop the town’s tourism and economy. ### Social performance • The various interactions are facilitated by having a Veolia office on the beach between April and September. **Contract scope:** Site: La Baule beach Population: 15,000 inhabitants year-round and almost 160,000 during the summer period. **Contract signature and term:** The concession agreement was signed on December 16, 2016, with an effective date of October 1, 2017 and a 12-year term, i.e. until September 30, 2029. **Beach opening:** June 22, 2019 **Sector of activity:** tertiary --- **Expertise** Developing innovation and improving beach services **Planet** La Baule beach is today more resilient and better prepared for future bad weather or climate change-related challenges. Thanks to the study of the effects of wind and sea, the new infrastructure has been installed in suitable areas, with the appropriate materials. **People** • The project began with a collective intelligence workshop for residents of all ages, elected officials and beach operators to discuss each other's visions and expectations. • In addition to its employees, Veolia calls on four people from the job integration organization "La Passerelle", four times a week during the summer months.