[     News listing ](/en/newsroom/news "  News listing")

 23 Jan. 2018 



 

 

 

   ![](/sites/g/files/dvc4206/files/styles/crop_freeform/public/image/2018/01/WBCSD_0.jpg.webp?h=07b32c82&itok=2CqSDfM7 "Factor10 - WBCSD ")   



The companies - including Veolia - joining the *[Factor10](http://www.wbcsd.org/Clusters/Circular-Economy-Factor10/News/launching-Factor10)* initiative today collectively represent an annual turnover of 1,300 billion dollars. They are committed to reinventing how they produce and use natural resources, moving from the "take-make-dispose" model to a circular economy model. Factor10 companies will implement scalable solutions where resources will be used better and wasted less. Factor10 will focus on developing solutions that will transform value chains, and on producing and disseminating knowledge about the circular economy for businesses around the world.

According to [Accenture](https://www.accenture.com/us-en/new-applied-now), the circular economy represents a $4.5 trillion dollar opportunity to add value by 2030 and will be crucial to achieving the [UN Sustainable Development Goals (SDG](http://www.un.org/sustainabledevelopment/)). However, only 9% of the 37 kg of raw materials we use per person every day is recycled.

> *"Factor10 embodies the private sector's commitment to implementing the global circular economy and shaping the transition towards a sustainable future. The circular economy will create competitive advantages for businesses by increasing resource recycling and reducing CO2 emissions,"* said **Andrea Brown**, Director Circular Economy at the [WBCSD](http://www.wbcsd.org/).

> ![](/sites/g/files/dvc4206/files/styles/crop_freeform/public/image/2017/09/Antoine-Frerot_0.jpg.webp?h=fdc44840&itok=bkj0r5ZI "Antoine Frérot")   
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> **Antoine Frérot**, Veolia Chairman and CEO, *“*[*The circular economy*](/en/veolia-group/profile/resourcing-world/we-turn-waste-materials) *increases the productivity of raw materials taken from nature. Through the circular economy, the Group's mission is to produce alternative resources that compensate for the scarcity of natural resources. Waste is transformed into valuable raw materials."*

   
In relation to this initiative, a [report](https://www.circle-economy.com/events/bridging-the-circularity-gap-through-leadership-and-action/#.WmcW_67iaHs) published by the WBSCD and the [Boston Consulting Group](https://www.bcg.com/default.aspx) entitled "The new big cycle - how circular economy is already disrupting business models?” advocates three types of circular innovation and offers 10 recommendations for achieving it.

### More : 

> [World Economic Forum (WEF)](https://www.weforum.org/events/world-economic-forum-annual-meeting-2018)  
> [World Business Council for Sustainable Development (WBCSD)](http://www.wbcsd.org/)  
> [Veolia’s “resourcing the world” mission](/en/resourcing-world/introduction)  
> [“The circular economy”, read about it in Veolia’s “Let’s talk about the climate!” blog](http://www.letstalkaboutclimate.veolia.com/en/blog-categories/economie-circulaire)