[ News listing ](/en/newsroom/news " News listing") 18 Nov. 2024 **Veolia, the global leader in environmental services, participated in the Smart City Expo World Congress 2024, held in Barcelona from November 5 to 7. This was an opportunity for the global champion of ecological transformation to present its innovative solutions dedicated to building the cities of the future, with a focus on water, energy, and waste management.** Veolia's participation in the Smart City Expo World Congress 2024 is part of [its new strategic program, GreenUp](/en/veolia-group/veolia-2024-2027-strategic-program-green-up "Veolia's strategic program for 2024-2027"), which aims to reduce greenhouse gas emissions, depollute the environment, and regenerate ecosystems. Through its three fundamental pillars - decarbonization, depollution, and resource regeneration - Veolia accelerates the positive transformation of cities with innovative and intelligent solutions designed for its customers. During the event, Veolia presented a wide range of initiatives, from intelligent systems for optimizing urban water management to technologies and services for reducing the global water footprint of its customers, while presenting solutions for energy transition and environmental protection. [ ![Veolia unveils its 2023-2027 strategic program GreenUp](/sites/g/files/dvc4206/files/styles/content_push_teaser/public/image/2024/02/strategic-program-greenup-en-320x245.jpg.webp?itok=y_hcwio1) ](/en/veolia-group/veolia-2024-2027-strategic-program-green-up "Veolia's strategic program for 2024-2027") [Veolia's strategic program for 2024-2027](/en/veolia-group/veolia-2024-2027-strategic-program-green-up "Veolia's strategic program for 2024-2027") [Read more](/en/veolia-group/veolia-2024-2027-strategic-program-green-up "Read more") ## A €250 million fund to support European startups The Group notably presented a [new project to support the financing of European startups in the field of ecological transformation](/en/our-media/press-releases/veolia-invests-eu30-million-development-industrial-startups "Veolia invests €30 million to support the development of industrial startups and accelerate the ecological transformation in Europe"). Presented by **Catherine Ricou, Veolia's Innovation Director**, within the French pavilion of the Smart City Expo, this initiative aims to launch a €250 million fund, including €30 million from Veolia, to support approximately twenty companies in developing technologies in key sectors such as energy, chemistry, materials, agriculture, and mobility. Veolia will also provide its industrial expertise to accelerate the identification of innovative companies and deploy concrete solutions to depollute, decarbonize, and regenerate natural resources. **Click to read the post by** [**Catherine Ricou**](https://www.linkedin.com/posts/catherine-ricou-32883a47_ecological-veolia-renewable-activity-7261280300436008960-H_GB?utm_source=share&utm_medium=member_desktop) [ ![Text of Catherine Ricou’s LinkedIn post during the Smart City Expo 2024](/sites/g/files/dvc4206/files/styles/default/public/image/2024/11/post-linkedin-catherine-ricou.png.webp?itok=5gJL1jsY) ](https://www.linkedin.com/posts/catherine-ricou-32883a47_ecological-veolia-renewable-activity-7261280300436008960-H_GB?utm_source=share&utm_medium=member_desktop "https://www.linkedin.com/posts/catherine-ricou-32883a47_ecological-veolia-renewable-activity-7261280300436008960-H_GB?utm_source") ## BeyondPFAS: an integrated offer to eliminate PFAS pollutants Veolia also presented [BeyondPFAS, its new integrated offer to eliminate per- and polyfluoroalkyl substances (PFAS) in water and soil](/en/solutions/beyondpfas-veolias-new-end-end-pfas-offer "BeyondPFAS: Veolia’s new end-to-end PFAS offer"). This innovative offer of solutions allows for the detection and effective treatment of these harmful substances, present in many consumer products. With BeyondPFAS, Veolia offers a comprehensive approach to protecting human health and the environment. **Discover the** [**BeyondPFAS offer**](/en/solutions/beyondpfas-veolias-new-end-end-pfas-offer "BeyondPFAS: Veolia’s new end-to-end PFAS offer")**:** [ ![Little girl drinking a glass of water](/sites/g/files/dvc4206/files/styles/default/public/image/2024/10/PFAS-offre-veolai-320x245.jpg.webp?itok=y1eUAo3C) ](/en/solutions/beyondpfas-veolias-new-end-end-pfas-offer) As the global champion of ecological transformation, Veolia is committed to helping communities and industries build more sustainable and desirable cities. ### [Find all the Group's activities and solutions](/en/newsroom/publications "Our publications") for a successful ecological transformation: [ ![Aerial view of an industrial site: cover image of the Veolia brochure on industrial solutions](/sites/g/files/dvc4206/files/styles/default/public/image/2024/11/veolia-industry-brochure-220.jpg.webp?itok=_oMTPWPV) ](/en/industries/industrial-company-ecological-transformation) [ ![Aerial view of a city: cover of the brochure on Veolia's solutions dedicated to Cities](/sites/g/files/dvc4206/files/styles/default/public/image/2024/11/cities-brochure-veolia.jpg.webp?itok=cZdC6jf-) ](/en/cities/cities-communities-territory-ecological-transformation) [ ![Aerial view of a city: cover of the brochure on Veolia's solutions dedicated to the tertiary sector](/sites/g/files/dvc4206/files/styles/default/public/image/2024/10/veolia-buildings-brochure-220.jpg.webp?itok=PnXuopzc) ](/en/buildings/building-manager-estate-portfolio-ecological-transformation)