In the first year, Veolia will collect and recycle 160 tons of waste bottles and packaging. Glass perfume bottles will be recycled into new bottles. Pots and empty tubes will be used to produce thermal energy. The environmental benefits of this partnership are significant since the recycling 1000 perfume bottles avoids the emission of 104 kg of CO2, equivalent to the emissions produced by a car travelling 650 kilometres.
"French people are very concerned about sorting waste and expect their brand to make these eco-friendly acts as simple as possible. Marionnaud is therefore offering them a simple, comprehensive solution and is also rewarding them for their commitment to this environmental approach," says Eileen Yeo, Managing Director of Marionnaud France