Veolia's **GreenUp** [**24-27 strategic program**](https://www.veolia.com/en/veolia-group/veolia-2024-2027-strategic-program-green-up) aims to provide its municipal and industrial clients essential services in water, waste, and energy, accelerating affordable and replicable solutions for ecological transformation. By 2030, Veolia targets decarbonization, depollution, and resource regeneration through **three growth boosters:** [**Local decarbonizing energy**](/en/veolia-group/strategic-program-2027-greenup/greenup-in-action-local-decarbonizing-energy "Local decarbonizing energy")**, Water Technologies and New Solutions, and** [**Hazardous waste treatment**](/en/veolia-group/strategic-program-2027-greenup/greenup-in-action-hazardous-waste-in-us "Veolia's strategic goals in hazardous waste and water treatment for the United States")**,** supported by €2 billion in investments.
[  ](/en/veolia-group/veolia-2024-2027-strategic-program-green-up)
## Water Technologies & New Solutions, a booster for GreenUp
**Veolia is ready to tackle its stakeholders' water challenges with its technological edge and market leadership,** driving innovation to guarantee water availability and quality, and enabling industries to reduce their water footprint and secure their operations with cutting-edge technologies, aiming to accelerate growth with 5 priority offers.
#### Veolia is:
**\#1 worldwide in Water services**
**\#1 Worldwide in Water Technologies**
**Veolia #1 in Europe in patents registration for water technologies, in the last decade: +4,400 patents portfolio**
**Towards Net Zero Water + 2bn m3 water saved in 2030**
#### Veolia and its water technologies & new solutions in numbers:
**\#1st membranes’ production site in the world in Oroszlany, Hun**[**gary**](#1st)
**534 M in EBITDA in 2023**
**€4.7bn\* 2023 Revenues in Water Technologies & New Solutions**
**Covering 5 priority offers such as Reuse & Metal Recovery**
Leveraging a wide range of technologies, including membranes, biological, and chemical solutions, Veolia boasts over **4,400 patents and continuous innovation.**
## 5 priority offers within Veolia’s booster:
Veolia leverages its unique expertise, global footprint, and relentless innovation to strengthen its leadership and capture value in high-growth offers.
#### Micropollutants treatment from water
Veolia tackles the rising issue of micropollutants, particularly [**PFAS**](/en/solutions/beyondpfas-veolias-new-end-end-pfas-offer "BeyondPFAS: Veolia’s new end-to-end PFAS offer"), with an end-to-end strategy offering integrated solutions for detection, monitoring, treatment, and disposal.
Leveraging expertise in separation technologies, modular solutions, and partnerships with startups, Veolia innovates in PFAS treatment, including high-recovery RO membranes and foam fractionation pilots, to address the growing global need for PFAS regulation compliance.
#### Wastewater advanced biological treatment and reuse
Veolia offers a comprehensive solution for [**water reuse**](/en/solutions/wastewater-reuse "Wastewater reuse") through advanced biological treatment, addressing freshwater scarcity and urbanization.
With innovative solutions like Zeedense, Veolia provides compact and cost-effective solutions for water circularity, as demonstrated in projects like the F. Wayne Hill WRC in the United States.
#### Recovery of strategic metals and salts
Veolia addresses the challenge of strategic independence by recovering strategic metals and salts, such as [**lithium**](/en/solutions/production-and-recovery-lithium-industries "Production and recovery of lithium for industries")**,** through thermal concentration, membranes, and advanced processes.
With 85 years of leadership in evapo-crystallization and expertise in thermal, membrane, and e-separation processes, Veolia provides innovative solutions, as demonstrated in the
Arcadium Lithium project in Japan, where a first-of-its-kind facility was successfully implemented, exceeding 90% capacity in less than 3 months.
#### ultrapure water for pharma & microelectronics
Veolia provides sustainable solutions for [**ultrapure water**](/en/solutions/producing-ultrapure-water-pharmaceutical-and-microelectronics-industries "Producing ultrapure water for the pharmaceutical and microelectronics industries") and cutting-edge reclaim, meeting the stringent requirements of the pharma and microelectronics industries.
With a comprehensive portfolio of market-leading technologies, Veolia delivers high-quality production and reclaim/reuse solutions, as demonstrated in the STMicroelectronics project in Singapore, where a cost-effective plant was delivered within 4 months, meeting high water quality requirements.
#### Sustainable models desalination
Veolia offers sustainable [**seawater desalination**](/en/solutions/seawater-desalination "Seawater desalination") solutions to address freshwater scarcity, leveraging efficient reverse osmosis, patented pre-treatment solutions, and innovative brine valorisation applications.
With over 1,950 RO desalination systems deployed worldwide, Veolia has optimized energy efficiency by 35% in the last 10 years, as demonstrated in the Hassyan Seawater Desalination Plant in the UAE, which will achieve an energy consumption rate of 2.9 kWh/m3.
### Veolia’s combination of expertise boosted by innovation
Veolia's advanced solutions combine water operations, technologies, and hazardous waste management to upgrade existing facilities and protect public health and biodiversity. With successful implementations in the US, France, or Sweden, Veolia's solution utilizes a combination of innovative technologies to address micropollutants, including PFAS and endocrine disruptors. With a wide range of technologies, **Veolia offers end-to-end solutions that can be replicated globally to comply with legislation and ensure unparalleled water quality.**
### BeyondPFAS: the most complete offer in the market
To secure a safer, cleaner future, we provide industries and municipalities with end-to-end PFAS management solutions, from detection to disposal, that are scientifically proven and fully compliant with regulations. At Veolia, we empower cities and businesses to create positive ecological transformation.
[Discover our brand-new BeyondPFAS offer](/en/solutions/beyondpfas-veolias-new-end-end-pfas-offer)
*At Veolia, we are committed to driving relentless innovation to guarantee water availability and quality, while enabling industries to reduce their water footprint and secure their operations with cutting-edge technologies. Our goal is to accelerate growth and capture value on fast-growing markets, while making a positive impact on the environment and society.*
[**Estelle Brachlianoff**](/en/veolia-group/governance/executive-committee/estelle-brachlianoff-biography#biography "Estelle Brachlianoff, Chief Executive Officer")**, Veolia’s Chief Executive Officer**
[  ](https://www.veolia.com/sites/g/files/dvc4206/files/document/2024/10/deep-dive-new-solutions-for-water-oct24.pdf)
Download
[**the presentation**](https://www.veolia.com/sites/g/files/dvc4206/files/document/2024/12/veolia-deep-dive-new-solutions-for-water-1024.pdf)
**New solutions**
**for water**
Discover
[**GreenUp**](/en/veolia-group/veolia-2024-2027-strategic-program-green-up "Veolia's strategic program for 2024-2027")**,**
Veolia’s 24-27 strategic plan
1 Estimation of total service market based on GWI/ internal market estimates on Capex excluding construction works and equipment & chemicals Opex
All the trajectory figures are expressed at constant Fx