Veolia supports Pickleball, an environmentally friendly sport on the rise

Veolia supports Pickleball in France

A new sport is making its entrance in France, combining the pleasure of play and respect for the environment. Pickleball, a hybrid discipline blending tennis, badminton, and ping-pong, is attracting more and more enthusiasts who are eager to practice an eco-responsible physical activity. A pioneer in this field, this discipline has incorporated rules aimed at minimizing its ecological footprint since its creation. A model that Veolia, a champion of ecological transformation, wishes to support by becoming the official sustainable sponsor of this promising sport.

A booming hybrid sport

Born in the 1960s in the United States, pickleball is a racket sport that quickly gained popularity across the Atlantic. A mix of tennis, badminton, and ping-pong, this game is played on a smaller court with a perforated plastic ball and wooden or composite paddles. 

After conquering Americans, pickleball has recently crossed the ocean to arrive in France and Europe. This fun and accessible sport for all ages is attracting more and more enthusiasts, concerned about practicing a physical activity while preserving the environment. 

"Pickleball, this fun and unifying sport whose values of inclusiveness and sustainability resonate with those of Veolia, becomes an ideal vehicle to bring people together in an eco-responsible and warm spirit.” 

Estelle Brachlianoff, Chief Executive Officer of Veolia 

Estelle Brachlianoff of Veolia and Jay Devilliers play Pickleball

A pioneering discipline in sustainability

For the first time in the history of sports, the rules of pickleball were developed taking into account the environmental impact. This innovative approach has made it possible to minimize the ecological footprint of this discipline, by favoring sustainable equipment and environmentally friendly practices. 

It is with this in mind that Veolia, a world leader in environmental services, has become the official sustainable sponsor of pickleball. With this unprecedented collaboration, Veolia aims to support the ecological transformation of this growing sport, by promoting sustainable solutions and raising awareness among players about environmental issues.

Pickleball, bearer of sustainable values 

Beyond its fun aspect, pickleball conveys strong values of respect, fair play, and solidarity. Players, whether beginners or experienced, share a common culture rooted in respect for others and the environment. Thanks to this mindset, new champions are emerging, carrying a sustainable vision of sport. 

These inspiring athletes are showing the way forward, combining performance and respect for the environment, and encouraging eco-responsible practices on and off the courts. With the rise of pickleball in France and Europe, this family-friendly and convivial sport could well become one of the spearheads of a new, greener and more sustainable sporting era. A gentle but profound revolution, which promises great encounters on the courts as well as in the preservation of our planet.