At the Rolex Paris Masters, Veolia is renewing its commitment alongside the French Tennis Federation (FFT) to harness the power of sport to drive solidarity and raise awareness of sustainable development challenges. At the heart of this initiative are a fundraising campaign in support of French charity Restos du Cœur and a shared ambition to help make sport more responsible, inclusive, and sustainable.
When Sporting Excellence Serves a Greater Cause
As a partner of the FFT, Veolia supports the Rolex Paris Masters, a major event on the international tennis calendar, guided by a strong conviction: sport goes beyond competition. It brings people together, builds connections, and provides a powerful platform for mobilizing support for causes that benefit society as a whole.
This commitment is reflected in a fundraising campaign in support of Restos du Cœur. During the 2025 edition of the tournament, Veolia had already pledged to donate €10 to the organization for every ace served during the competition. This year, Veolia is reaffirming that commitment, which has helped raise €16,130 for Restos du Cœur.
to benefit Restos du Coeur.
Through this initiative, every ace becomes an opportunity to support a tangible act of solidarity. Players’ performances take on an added dimension: beyond the excitement of the game, they contribute to a collective effort to support people experiencing hardship and social exclusion.
By supporting Restos du Cœur, a leading French nonprofit organization dedicated to fighting poverty and exclusion, Veolia reaffirms its commitment to the values of sharing, mutual support, and responsibility that are also at the heart of sport.
Turning Sustainability into Action in Sport
Beyond this fundraising initiative, the partnership between Veolia and the FFT reflects a broader ambition: to help transform the world of sport by reducing its environmental footprint and strengthening its positive, lasting impact on society.
Major sporting events provide a valuable opportunity to evolve practices, raise public awareness, and showcase responsible initiatives. Resource management, waste reduction, food waste prevention, more sustainable mobility, and inclusion are all key areas that can help make sporting events more environmentally friendly and accessible to as many people as possible.
For Veolia, whose mission is to help ensure ecological security, this shared commitment reflects a fundamental belief: progress depends on collective action, tangible initiatives, and the involvement of all stakeholders across a community.
A Partnership That Gives Performance a Greater Purpose
By bringing together sporting excellence, solidarity, and environmental responsibility, Veolia and the FFT demonstrate how sport can help drive the major transitions shaping our society.
The fundraising campaign for Restos du Cœur is a tangible example: it turns an athletic achievement into an act of solidarity and invites everyone to view the competition from a different perspective. More broadly, the responsible initiatives implemented around the tournament demonstrate that the success of a sporting event should also be measured by its social value and environmental impact.
Through this partnership, Veolia reaffirms its commitment to working alongside the sports community to advance more sustainable practices and support initiatives that make a meaningful difference.
Because performance is about more than the score, let’s make sport a force for solidarity and a catalyst for the ecological transition.