The campaign, designed by the agency Havas Paris and illustrated by British artist duo Rude, illustrates Veolia’s low carbon solutions with an optimistic and enthusiastic approach.
It revolves around:
- a 30-second commercial, broadcast from November 29 on a selection of French and pan-European channels ;
- a series of advertisements published in the national daily press and the magazine press in France, with billboard displays in Paris and the inner suburbs.
Concrete solutions to fight climate change
The press and billboard campaign illustrates five circular economy solutions from Veolia, which help limit greenhouse gas emissions:
- energy production from wastewater in Marseille (France)
- recycling plastic bottles to produce new bottles in Rostock (Germany)
- the use of straw to heat the city of Pécs (Hungary)
- energy production from anaerobic digestion in Arras (France)
- energy production from olive stones in Tangier (Morocco)
Discover the Veolia campaign film:
Find all the Veolia campaign visuals:
> In Marseille, France, Veolia is heating the water of an olympic swimming pool at 27°C by capturing the energy of wasted water, which prevents the emission of 230 tons of CO2 per year.
> In Rostock, Germany, Veolia recycles a billion plastic bottles annually – reducing CO2 emissions by 113,000 tonnes a year
> In Pécs, Hungary, Veolia is turning straw and wood into energy to heat the homes of 170,000 people – reducing CO2 emissions by 400,000 tonnes a year
> In Arras, France, Veolia is turning organic waste into fertiliser and electricity – reducing CO2 emissions by 2,000 tonnes a year.
Date of publication : 30 November 2015
 France 2, France 5, news channels (iTélé, BFM TV, BFM Business, France24), BBC Worldwide and Euronews.