Since 2011, the "Alrededor de Iberoamérica" campaign (in English "Around the Ibero-American States") has made it possible to raise awareness about protecting the environment for more than 130,000 children, from public schools in seven Latin American countries: Brazil, Chile, Colombia, Ecuador, Mexico, Argentina and Peru.
Educational trip to Chile for the winner
Under the patronage of the Chilean Ministry of Environment, the 2016 edition of the campaign focused on renewable energies. Children aged 10 and 11 learned about the importance and the proper use of renewable energies. A writing and drawing competition brought the campaign to an end. The first prize - a one-week trip to San Pedro de Atacama in Chile - rewarded the best achievements in each country. The winners began their journey in Santiago, where the award ceremony was held.
"Teaching future generations about environmental protection is a fundamental part of our corporate social responsibility. The environment is not only a question of governance, but engages all of us. By encouraging children to become aware of this issue, these small initiatives will become great actions," explained Aude Joël, Director of Communication and CSR for Veolia in Latin America.
"Since the adoption of the "2021 Objectives" in 2012, the OEI has undertaken to promote innovative experiences and teach children environmental values in schools,” added Paulo Speller, General Secretary of the OEI.
The partnership between Veolia and the OEI has been renewed for 2017. The next "Alrdedor de Iberoamerica" campaign will focus on the theme of "innovative recycling”.