This circular economy cycle results from true co-construction. At the beginning of the project, Groupe SEB and Veolia shared their expertise in terms of research and innovation. Veolia then adjusted the characteristics of its recycled plastic material to achieve a material quality similar to that of the virgin material and comply with Groupe SEB’s requirements. Veolia also optimized the flow of the recycled raw material supplied to Groupe SEB’s production plant in order to guarantee regular and durable infeed for the appliance manufacturing circuit. Groupe SEB has adjusted its product manufacturing process to take account of the recycled raw material. Finally Eco-systèmes was also involved in the assessment of the environmental impact of the use of recycled plastic in the SEB steam generator.
“Our partnership with Groupe SEB and Eco-systèmes is a perfect example of a complete circular economy loop. For the first time, we are involved in the design and manufacturing process of a small household appliance,” says Bernard Harambillet, CEO of Veolia’s waste recycling & recovery business in France. “Our goal is to achieve large-scale growth for this business model, which replaces virgin material with recycled raw material in industrial manufacturing processes while complying with quality, quantity and cost requirements.”
The Veolia WEEE sorting and recovery facility in Angers is one of the most efficient in France:
Of the 55,000 metric tons of WEEE delivered to the center each year, it recycles:
- 94% of refrigerator and freezer components
- 91% of small appliance (kettles, hair-dryers, etc.) components
- 88% of screen components
Veolia’s Angers center avoids the emission of 70,000 metric tons of CO2 equivalent a year.
- Veolia and the circular economy
- Follow #LivingCircular by Veolia
- On the Veolia blog: “What happens to our smartphones”
- Press release, February 5, 2016: Groupe SEB, Veolia and Eco-systèmes create the first industrial partnership for small household appliance recycling in France